Extraordinary times call for extraordinary measures. Like 25 healthcare organizations coming together to encourage the people of Saskatchewan, especially young people, to hang in there and keep following the guidelines to prevent the spread of COVID-19 — several months into the pandemic, and just before Christmas. Then, over a year into the pandemic, encouraging everyone to get vaccinated. My friends at MGM Communications were kind enough to ask me to write this campaign and come up with a suitable URL: www.WeAreSickOfThisToo.ca.
There’s nothing funny about a pandemic, but I hope acknowledging the crappiness of it all, and that we’re all in this crappiness together, helps a little. Angie
Freelance copywriting by Angie Hicks for MGM Communications
P.S. Special thanks to the thousands of frontline healthcare workers in Saskatchewan and the 25 organizations that represent them who joined forces on this campaign: Saskatchewan Medical Association, Saskatchewan Union of Nurses, Saskatchewan College of Family Physicians, Resident Doctors of Saskatchewan, Student Medical Society of Saskatchewan, Saskatchewan College of Podiatrists, Saskatchewan Dietitians Association, Saskatchewan College of Respiratory Therapists, Saskatchewan Association of Licensed Practical Nurses, Pharmacy Association of Saskatchewan, Saskatchewan College of Pharmacy Professionals, College of Physicians and Surgeons of Saskatchewan, Saskatchewan College of Paramedics, Registered Psychiatric Nurses Association of Saskatchewan, Saskatchewan Dental Assistants’ Association, Chiropractors’ Association of Saskatchewan, Saskatchewan Society of Medical Laboratory Technologists, Saskatchewan Physiotherapy Association, College of Dental Surgeons of Saskatchewan, Saskatchewan College of Psychologists, Saskatchewan Association of Medical Radiation Technologists, Saskatchewan Registered Nurses Association, Saskatchewan Association of Optometrists, Service Employees International Union West (SEIU-West), Saskatchewan Society of Occupational Therapists, Health Sciences Association of Saskatchewan