With a small budget and a tall order — getting kids off their screens and off their butts — Saskatchewan in motion needed moms to take notice. These heavily shared social media postcards did the trick — especially Sit Disturber! Response was so great, Saskatchewan in motion developed Sit Disturber tees and other merch.
Freelance copywriting by Angie Hicks for Arcas Advertising
P.S. Years before this social media campaign with Arcas, I had fun writing TV commercials for Saskatchewan in motion when I was Creative Director on that account at Brown. You’ll find three of the spots on my TV page. For full effect, do jumping jacks while you watch.