How to help one of Northern America’s longest-running symphony orchestras attract younger audiences without alienating longtime subscribers? Have fun celebrating the romance and passion of live classical music. After all, even those with a little snow on the roof still have fire in the furnace! The RSO adopting a racy Stones lyric as their positioning line took the snoot factor down, too. My employer at the time, Brown, was the RSO’s ad agency for many years. (I sure miss those free tickets!) As an extra below, you’ll see the ad I wrote for the back of the RSO program.